There are several kinds of APP and scripts you can deploy with Intune, which include Store APPs, Build your app(LOB), office 365 Suite, Web Apps, built-in APPs.

You probably can guess from the name except the Build your app(LOB), which stands for line-of-business app and includes the files with extensions .msi, .appx, .appxbundle, .msix, and .msixbundle .  Admins who experienced with deploying APPs via GPO probably will easily recognise these extensions.

Login Azure Portal.

All services > Intune > Client Apps.

Under manage, click Apps, select +add ,

  1. In the Select app type pane, scroll down under the Other app types, select Line-of-business app.
  2. Click Select.
Step 1 – App information
Select the app package file
  1. In the Add app pane, click Select app package file.
  2. In the App package file pane, select the browse button. Then, select a Windows installation file with the extension .msi, .appx, or .appxbundle. The app details will be displayed.

    Note

    The file extensions for Windows apps include .msi, .appx, .appxbundle, .msix, and .msixbundle. For more information about .msix, see MSIX documentationand MSIX App Distribution.

  3. When you’re finished, select OK on the App package file pane to add the app.
Set app information
  1. In the App information page, add the details for your app. Depending on the app that you chose, some of the values in this pane might be automatically filled in.
    • Name: Enter the name of the app as it appears in the company portal. Make sure all app names that you use are unique. If the same app name exists twice, only one of the apps appears in the company portal.
    • Description: Enter the description of the app. The description appears in the company portal.
    • Publisher: Enter the name of the publisher of the app.
    • App Install Context: Select the install context to be associated with this app. For dual mode apps, select the desired context for this app. For all other apps, this is pre-selected based on the package and cannot be modified.
    • Ignore app version: Set to Yes if the app developer automatically updates the app. This option applies to mobile .msi apps only.
    • Command-line arguments: Optionally, enter any command-line arguments that you want to apply to the .msi file when it runs. An example is /q. Do not include the msiexec command or arguments, such as /i or /x, as they are automatically used. For more information, see Command-Line Options. If the .MSI file needs additional command-line options consider using Win32 app management.
    • Category: Select one or more of the built-in app categories, or select a category that you created. Categories make it easier for users to find the app when they browse through the company portal.
    • Show this as a featured app in the Company Portal: Display the app prominently on the main page of the company portal when users browse for apps.
    • Information URL: Optionally, enter the URL of a website that contains information about this app. The URL appears in the company portal.
    • Privacy URL: Optionally, enter the URL of a website that contains privacy information for this app. The URL appears in the company portal.
    • Developer: Optionally, enter the name of the app developer.
    • Owner: Optionally, enter a name for the owner of this app. An example is HR department.
    • Notes: Enter any notes that you want to associate with this app.
    • Logo: Upload an icon that is associated with the app. This icon is displayed with the app when users browse through the company portal.
  2. Click Next to display the Scope tags page.
Step 2 – Select scope tags (optional)

You can use scope tags to determine who can see client app information in Intune. For full details about scope tags, see Use role-based access control and scope tags for distributed IT.

  1. Click Select scope tags to optionally add scope tags for the app.
  2. Click Next to display the Assignments page.
Step 3 – Assignments
  1. Select the Required, Available for enrolled devices, or Uninstall group assignments for the app. For more information, see Add groups to organize users and devices and Assign apps to groups with Microsoft Intune.
  2. Click Next to display the Review + create page.
Step 4 – Review + create
  1. Review the values and settings you entered for the app.
  2. When you are done, click Create to add the app to Intune.The Overview blade for the line-of-business app is displayed.

 

Example 1 Deploy Creative cloud with Intune

First step is to create a package from Adobe website:

https://helpx.adobe.com/enterprise/package/help/creating-packages.html